Considering Developing a Mobile Application?
Given significant growth in smartphone adoption, organizations are under greater pressure to engage a growing mobile customer audience that will access, use and buy the enterprise’s products/services via mobile devices.
A mobile application represents an opportunity to improve customer engagement and brand awareness, and potentially drive new revenue. But even if objectives are unclear, most business leaders believe that a mobile presence is simply necessary from a competitive standpoint.
Few organizations have experience with mobile development and most rely on third parties to help launch their first application. But even if the decision is made to outsource, mobile is an important strategic area and organizations must have a clear understanding of the market and technologies in order to realize the full potential of the opportunity.
This solution set will help you:
- gauge the opportunity
- compare mobile platforms
- focus business requirements
- develop the application
- launch, measure, iterate