Analytics for All
Small and midsize businesses see big benefits in today’s data-rich world - says this Insights report from SAS, one of Smartest IT's sponsors for 2012.
The report highlights companies that have gone beyond spreadsheets to thrive and grow by putting their data to good use. Companies such as Oberweis Dairy: who analyzed the potential effectiveness of a Groupon deal before signing up, and then analyzed the data to determine whether the deal turned discount shoppers into loyal customers.
There are 4 steps to analytic success:
- Seek executive buy-in
- Establish a data-driven culture
- Understand the organization's interest in using data
- Identify the talent good at data analysis
How Analytics Improves Business: Real-World Stories
SAS Senior VP and CMO Jim Davis on how to become an analytic organization
The topic of analytics is on fire right now. Discover innovative ways to increase pro fits, reduce risk, predict trends and turn data assets into competitive advantage. Download the special insights report from SAS below (requires log-in).
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